A disconnect exists between digital marketing and IT that's fueled in part by software promising IT-free solutions. But the truth isn't that simple. I just finished reading fellow CMSWire columnist’s ...

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

When it comes to successful digital analytics programs, from the research that I’ve conducted and the clients I work with, it’s clear that senior level sponsorship is talked about as the single most ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

Analytics are nothing new to business. Sales and marketing departments, for example, have long relied on data and analytics to evaluate the success of campaigns. Once upon a time, the analysis was ...

Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to ...

Crossix Digital Impact for Agencies™ enables optimization of online advertising campaigns through real-time access to a broad range of performance metrics New York, NY — May 28, 2014 – Media agencies ...

It stands out as a memorable showdown, a revealing “man vs. machine” moment in which a driver was one-upped by digital tire analytics. Micah Tindor, product manager, Connect Fleet, for Goodyear Tire & ...