There was considerable hope riding on UFC 324—at least from the promotion’s standpoint. After all, the UFC had just secured a monumental $7.7 billion television deal. Instead of ushering in a new era ...

The UFC’s first event on Paramount+ proved successful, delivering strong viewership and reinforcing the promotion’s drawing power. UFC 324 marked the beginning of a new era. The UFC officially shifted ...

UFC 324 drew an average of 4.96 million viewers across the United States and Latin America in the fight promotion’s debut on the Paramount+ streaming service, Paramount announced Monday. Paramount ...

The UFC’s heavily promoted debut on Paramount+ delivered an average minute audience of 4.96M views on Saturday night, per data from parent company Paramount Global on Monday. The company says that UFC ...

The UFC tried (and failed) to get one of the biggest names in kickboxing on its roster. All-time kickboxing great Rico Verhoeven is currently a free agent, and the UFC attempted to get his services ...

UFC faithful were treated to quite a show for UFC 324 this year from Las Vegas, the MMA promotion’s debut on Paramount+. The card, which saw Justin Gaethje defeat Paddy Pimblett to win the Lightweight ...

How did the UFC’s $7.7 billion Paramount+ era kick off? With a technical issue and Bruce Buffer getting fighter bios backwards for the very first fight of the night! You simply could not make this up!