He has more than 12 years of storytelling, editing, and design experience in print and online journalism and is most knowledgeable in the areas of credit scores, financial products and services, and ...

Customer loyalty is on the decline. Businesses need to return to a trust-building playbook as old as time by focusing on consistency and transparency.

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Did someone say, "New secret menu drinks?" ...

“Hey, is this thing on?” That's just one of many questions that both a pop princess and a loyalty manager could ask. Being unsure whether your customers can hear you—or whether or not you’re ...

LONDON--(BUSINESS WIRE)--Valuedynamx, a Collinson company and leading provider of purchase rewards, is transforming loyalty reward offerings by enabling banks, hotels, and airlines to optimize their ...

Starbucks has launched a sweeping overhaul of its long-running loyalty program, introducing a tiered rewards system that the company says will offer customers more ways to earn perks. However, almost ...

Heavy users may get fewer Starbucks promos—WaPo found purchase frequency correlated with thinner offers Starbucks says it doesn’t change menu prices per person, but does personalize deals based on ...