What It Is: Lancôme is changing the makeup game with Le Teint Particulier, a new, state-of-the-art $88 foundation customized for your skin tone. Available at 19 Nordstrom doors across the country and ...

Shopping for foundation can be like shopping for jeans. You'll spend a lot of time (and maybe even money) on options that are almost right, but aren't actually your perfect fit. Which is why, if you ...

I’m getting ready for my first pageant and you all insisted I give this “too dark” foundation another chance, so I mixed up a custom shade and put it to the test. I apply it all over, then wipe off ...

ALCOA, Tenn. — A beauty tech company is aiming to change how people find their foundation match by creating it on demand. Blank Beauty, known for its custom nail polish, has expanded into foundation ...

Shade-matching isn’t always a walk in the park. With different undertones and varieties in complexion, it can be frustrating and time-consuming to sift through the thousands of brands and color ...

Here's what we thought about two customized makeup brands What It Is: Finding Ferdinand, a custom lipstick brand, and MatchCo, a custom foundation app Who Tried It: Jillian Ruffo, Associate Beauty ...

Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

The brilliant minds at Prescriptives have discovered the perfect foundation formula. More accurately, they’ve figured out how to best customize it (with an online video chat that determines your color ...

For many, finding the perfect foundation is the most confounding challenge in the cosmetic cosmos. To wear or not to wear? Medium coverage or sheer? A masterfully matched shade can help tired, dull ...

While she wasn’t the first to jump-start the trend, Rihanna and Fenty Beauty have helped put a spotlight on the need for more diversity and inclusivity in makeup thanks to incredible sales and ...

BEVERLY HILLS — Can’t find the perfect foundation shade? Come Aug. 1, beauty shoppers will get the chance to purchase personalized foundations and powders at a light-flooded beauty outpost, two blocks ...