Ever since the dawn of advertising, there have been catchphrases to develop brand recognition. Jingles use these catchphrases and incorporate them into sound branding. They can be effective. Early ...
Sidney E. Woloshin, 72, who helped create the “You Deserve a Break Today” ad campaign that had people flocking to McDonald’s restaurants in the 1970s. Born in Hartford, Conn., Woloshin began playing ...
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