Content marketing has become a key part of any business’s B2B marketing strategy. But how do you know if it’s actually working? It’s easy to just look at page views and judge how well your content is ...

Content marketing success metrics are essential components of every content marketing strategy. With so many technological innovation and cost-efficient (including free) tools and softwares, it is a ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

The best way to report on content marketing performance is to track key metrics such as website visits, leads generated, and conversions. Additionally, it is important to measure the effectiveness of ...

How often do you review your content marketing metrics and report results to your leadership team? That question to marketers is like when a dentist asks you, “Have you been flossing regularly?” ...

How can you prove that your content is successful? You'll definitely want to incorporate these 3 SEO metrics into your reporting. Proving ROI for SEO isn’t easy. It’s one of the main reasons people ...

Research suggests marketers only spend 5% of their effort on measuring the effectiveness of their content. Isn’t that crazy? It makes you wonder why people bother creating the content at all if ...

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And ...