Consumer decision-making models seek to explain how individuals recognise need states, gather and process information, evaluate alternatives and arrive at purchase decisions, before assessing ...

H1. AI-powered personalization is positively associated with consumers’ purchase intention.

Behavioral intentions in consumer decision-making represent the self-reported likelihood that an individual will engage in a particular purchasing action. Rooted in social and cognitive psychology, ...

Have you ever wondered how artificial intelligence seems to “think”? Whether it’s crafting a poem, answering a tricky question, or helping with a complex task, AI thought process systems—especially ...