I met a young Punjabi entrepreneur at a networking event in San Francisco a few years ago. Let’s say his name was Manjit. As startup founders, we bonded quickly. Manjit was looking for investments for ...

Once a memorable logo, always a memorable logo, right? That’s what designers who use words like “timeless” would like you to think. While logo design (and brand design as a whole) remain important ...

While nothing is more important to growing businesses than a product or service that solves your customers’ problems, great branding can help stack the odds of success in your favor. The strongest ...

Driving revenue aids in company growth, indirectly validating the investments made by the company in building and sustaining a strong brand. As a member of the Inc. 5000, I’ve seen how it rewards ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a fuzzy brand." But do you know what a brand and branding actually is? Far too ...

There’s an old cliché that you can’t be everything to everyone. Design platforms of late are on a mission to prove otherwise. Figma is the latest example. Today, the company is launching a refreshed ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

Often, when I hear people talk about “branding” a company, it reminds me of how people talk about clothing: An exterior layer, with colors and messages that say something about what’s inside. As a CEO ...

There's no longer any doubt that remote work is here to stay: 98% of remote workers surveyed for Buffer's 2023 State of Remote Work said they would like to work remotely, at least some of the time, ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

A Charlotte small business has found a way to help other small businesses, creating a win-win for all. The number of small businesses has grown every year for the last decade. But, according to the ...