You know you've said it. We all have. "Mmm, that looks so delicious — I want to try some!" That's because when it comes to what we eat, it's not just a matter of taste.Related video above: Doctor ...

Add Yahoo as a preferred source to see more of our stories on Google. Canadian Froot Loops, left, Aldi's dye-free Fruit Rounds, center, and the U.S. version, which contains artificial food dyes.

Red 40, Yellow 5, and Blue 1 may soon be history. Not because science says they're dangerous, but because the court of public opinion has ruled against them. In a move fueled more by consumer fears ...

This video follows a color-based food challenge, testing a wide range of dishes grouped by color and ranking them from best to worst. It moves through the spectrum, from fruits and savory items to ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...