Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

The automotive industry moves fast. It wasn't all that long ago that diesel was being peddled as the next big thing. Then, just a few short years ago, deadlines were being set for the demise of ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Next year will see the launch of the McLaren P1, the spiritual successor to a supercar that turned the performance car world on its head when it was launched more than two decades ago, and which to ...

It's not every day that Mercedes-Benz intentionally teases a future model via a short marketing video about design and concept cars, but this time it may have gone a little bit overboard. Showcasing a ...

Back in March, we found out that Dutch designer and coachbuilder Niels van Roij had already selected the next project that would mesmerize or appall an entire world (beauty is in the eye of the ...