The new beverages will be available in four flavors: watermelon kiwi, sunset citrus, pineapple passion and colada Sean "Diddy" Combs is celebrating the spring season by launching his first ...

Add Yahoo as a preferred source to see more of our stories on Google. “Passion is what fuels us. It’s a raw intensity, it’s a boldness, it’s a relentless drive,” begins a quote by Sean “Diddy” Combs ...

NEW YORK, Feb. 5, 2026 /PRNewswire/ -- CÎROC Ultra-Premium Vodka today announced a new three-year partnership as the Official Vodka of the Nexo Dallas Open, introducing its CÎROC Athletic Club ...

50 Cent has seemed to have cleared up rumors about being asked to be the new Ciroc brand ambassador. In a clip posted to Instagram this week, 50 Cent admitted that he wouldn’t be moving in as Diddy’s ...

Ciroc is known to quench our thirst year round, but this summer, they’re bringing the heat with the brand’s Summer Citrus vodka. Who better to promote the latest flavor than singer and songwriter ...

Here's how hip hop moguls, Jay-Z and Diddy, leveraged their fame and paved their own way in the spirit industry.

Ladies and gentlemen, it's that time of year when Diddy, also known as Puff Daddy, takes to his Instagram account to unveil yet another flavor of his favorite alcoholic beverage in the entire world -- ...

NEW YORK, Feb. 12, 2026 /PRNewswire/ -- CÎROC Vodka announces its CÎROC Athletic Club will serve as the driving platform behind its partnership with Desert Smash 2026, where CÎROC is named the event's ...

“We’re coming into the RTD space with a luxury offering,” says the mogul via phone. “We’re bringing some energy to space.” While seemingly every celebrity under the sun has a spirits brand attached to ...

Centered around the verticals of entertainment, music, art and fashion, 'The Blue Dot Creative Residency' is designed to support creatives looking to expand into a new creative field and broaden their ...