BEIJING — Alibaba, Tencent and JD.com reported earnings this week that not only reflected improving Chinese consumer spending, but also the growing benefits of artificial intelligence in advertising.
The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...
Temu, Shein, and streaming and gaming apps looking to break into the U.S. market are spending huge sums to get their wares in front of American consumers. Ads from ...