In this post from Karen M. Wenning of Suttle-Straus Inc., Wenning highlights how cause marketing can bring in more business. Cause marketing has been on an upward trend for the past decade as ...

In an era where transparency and relatability are critical for success, businesses realize that customers care about more than just products and services. Today’s discerning buyer wants to know what ...

Cause-related marketing, which is also known in the non-profit world as CRM, is a highly effective way for non-profit organizations and charities to garner donations from donors and constituents. One ...

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...

Cause marketing builds an extra level of brand loyalty by giving customers an extra reason to support your business. When you communicate to customers about the ways that your business contributes to ...

Brands now focus on social causes. This helps them connect with consumers. Cause-Related Marketing is a key strategy. Consumers want socially responsible products. Companies invest more in these ...

Opinions expressed by Entrepreneur contributors are their own. In this new era of social responsibility, what you don’t do can cost you. “Cause marketing” is now the norm, and customers who visit your ...

Cause marketing can not only help a great cause and improve your reputation, but it's a great way to reach a new and targeted audience. Learn more here. Cause marketing is what happens when a ...

NPR: The phrase Boston Strong sprang up after the marathon bombings and is now ubiquitous. I recently did an NPR interview about the rise of commercial marketing strategies in relation to raising ...

From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also ...

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...

With the last quarter of the year upon us, companies are pulling out all the stops to achieve a winning 2017. For retailers and brands, the stakes are especially high, as the holiday season can make ...