I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

Nutshell reports that cloud innovations simplify CRM implementation, enabling quick setup and user adoption for businesses of ...

Nutshell reports that CRM customization is crucial for aligning tools with business processes, enhancing user experience, and improving data quality, ultimately driving success.

Nutshell reports that transitioning from spreadsheets to CRM can be challenging due to data quality issues, longer timelines, ...

If there is one thing all sales people can agree upon, it's that most companies have a poor CRM process. Fortunately, most of these challenges can be corrected by the sales managers, so I've decided ...

Explorers who land on uncharted shores or Marines who hit the beach first are heroes. However, in the customer service realm the technology that established the first beachhead between customer and IT ...

Why CRM software fails in growing startups and how fixing process, not tools, makes it work.

A rapidly growing number of CRM software suppliers recognize the perception of their offerings as a risky investment and are taking steps to address this opinion. CRM vendors have discovered that one ...

“Culture first, technology second,” said CRM veteran Steve Horne, president of the New York-based Analytici CRM consultancy division of marketing group Foote, Cone & Belding, also based in New York.

If you are a mid-to-large-size company, using a customer relationship management (CRM) system is critical. Getting your salespeople to adapt to using the CRM in the appropriate way so that management ...