Salesforce and Pegasystems could not be further apart in terms of where both companies started their respective customer relationship management (CRM) journeys. Salesforce is currently evolving from ...

[Editors' Note: At CRM magazine's recent CRM Evolution 2010 conference in New York, Milletti participated in a panel discussion on the topic of application development for CRM. CRM Evolution attendees ...

One of the more difficult challenges that many organizations still face when deploying customer relationship management (CRM) software is actually getting salespeople to use it. Salespeople are still ...

Many CRM users find that their investments in CRM systems are not providing the benefits originally promised by their service providers. While service providers are quick to advertise the ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. This article is more than 2 years old. Close-up of of the icon of ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

Twenty years ago, sales leaders around the world were sold on the promise of a new, cloud-based CRM that would replace the moribund legacy applications that ruled the roost. Fast forward to today and ...

These and many other fascinating insights are from Gartner’s What’s Hot in CRM Applications in 2018 by Ed Thompson, Adam Sarner, Tad Travis, Guneet Bharaj, Sandy Shen and Olive Huang, published on ...

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Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. The company announced the release of a new customer relationship ...

Veeva Web TM Removes the Cost and Complexity of System Integration PLEASANTON, CA - May 11, 2010-Veeva Systems unveiled the first SaaS CRM application network for life sciences companies at its 2nd ...