It pays to ask the right questions long before you make your final decision or even draw up your shortlist of CDP vendors. The stakes are high when choosing a customer data platform (CDP) vendor.

CDP, formerly known as the Carbon Disclosure Project, is a global non-profit that runs the largest voluntary environmental reporting platform in the world. Reporting companies disclose detailed ...

CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ ...

Here are five questions you need to ask to cut through the confusion and ensure that the CDP you’re considering is really a CDP. 1. Can the technology ingest both streaming and batch data regardless ...