Zaelab, a leading consultancy of business-to-business ("B2B") digital transformation, today announced executive appointments that strengthen the firm's leadership team as it expands its focus on ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when marketing, sales, and leadership s ...

I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...

One of the biggest challenges facing business-to-business (B2B) companies is how to keep up with rapidly advancing technology. Whether it is integrating artificial intelligence (AI), offering ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...

Your customers are only half the equation. Other businesses will inevitably send and receive cash, too. This situation involves business-to-business (B2B) payments, which are a different kind of money ...

The business-to-business (B2B) payments world is moving fast. Suppliers today transact with hundreds if not thousands of buyers every day – and cash or check payments are no longer cutting it. Instead ...

B2B merchants typically handle a large volume of transactions and manual payments and need an extra layer of security and protection. This is why the best B2B payment processors offer lower processing ...