Shiny frizz-free hair, right this way.

Fri, January 23, 2026 at 12:15 PM UTC There was once a time when those who wanted smooth hair had to literally iron it out. Now there are tools and technologies specifically designed to straighten ...

If you've been searching for a way to smooth out your hair that doesn't involve an extra step in your routine every day (who hasn't?), consider the The Brazilian Blowout, a semi-permanent protein ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

If there was a way to have your blowout last for weeks—maybe even months—chances are high that you’d be game to do it. That’s where a keratin hair treatment comes in. As Charlotte Mensah, hairstylist ...

During a keratin hair treatment, stylists apply a keratin-based product to the hair before using a flat iron to seal it in. This process can smooth frizzy or damaged hair, producing a sleek, shiny ...

When it comes to styling and straightening hair, keratin treatments are a staple — but that may change as soon as April of this year. "Keratin is a common protein found in skin," according to Dr.