Amy L. Ostrom, Mary Jo Bitner, and Kevin A. Burkhard argue that higher education improvements and innovations should be viewed through a service lens and driven by focusing on students as customers.

How can a brand look through the lens of its customers, employees, and partners? The short answer is to chart their end-to-end journeys and interactions and look for pain points and opportunities. But ...

Business blueprinting. It sounds like mapping the DNA of business, and that's what Unisys is attempting to do with its new, so-named initiative. Like gene therapy, the idea is that by mapping and ...

‘Putting customers at the center’ has become one of those cliched phrases, on a par with past classics, such as ‘you never get fired for buying IBM’ or ‘every company is a software company.’ There is, ...

Blueprints are quintessential to any build. They’re a set of instructions for how to handle the buildout of a building, and vital communication tools that help ensure anyone who comes into the fold at ...

SAN FRANCISCO--(BUSINESS WIRE)--At VMworld 2015, GigaSpaces unveiled a free orchestration service that simplifies the deployment of complex applications on VMware vCloud® Air™. Powered by Cloudify ...