At the opposite corner was a mock-up of Wimbledon’s locker room with an oversize photograph of Bjorn Borg and John McEnroe circa 1981, the year they last met in the finals of the grass-court ...

In front of guests, including Bette Midler, McEnroe pulled up the waistband of his briefs above his jeans for all to see and revealed: “I only wear Björn Borg underwear.” (Onetime McEnroe ...

Underwear brand Björn Borg didn't decide to release their new "Skin Collection" on Monday, March 21, just because. Instead, its chose to launch their new inclusive line of nude undies on ...

NOW CLOSED. The U.S. flagship for former tennis superstar Björn Borg’s flashy underwear line. See the profile of this NYC store at 89 Crosby St. in Manhattan.

Tonight at LASC clothing store in West Hollywood, Bjorn Borg clothing is doing an event called ‘On the Ball.’ There’s sure to be a lot of super colorful men’s underwear -- just in time for ...

Björn Borg has now delivered its underwear to Pyongyang in North Korea. The delivery and trip has been documented in a travel blog and is the conseque ...