The “Night of 1,000” runways challenge has notoriously been hit or miss for the queens of RuPaul’s Drag Race. In recent seasons, the group of remaining competitors receive an assignment to dress as ...

Zendaya has revealed how taking on an alter-ego, similar to Beyoncé’s famous Sasha Fierce, helps her manage her career in the limelight. The 27-year-old actor and model, known for her impeccably ...

In 2008, Beyoncé released the first concept album of her career: I Am… Sasha Fierce. It was divided into two halves. The first part of the record explored her own feelings (hence the title I Am) and ...

Musical alter egos have long been a popular gimmick for modern performers, from David Bowie ("Ziggy Stardust") to Janet Jackson ("Damita Joe"). These fictitious personalities are almost entirely an ...

Sasha Colby came to Drag Race with a two-decade career under her belt. The Native Hawaiian performer snatched the title of Miss Continental in 2012, preceding future Miss Continental winners and Drag ...

Abercrombie & Fitch Co. has sued singer Beyonce Knowles, saying her plan for a fragrance named after her alter ego Sasha Fierce violates the teen clothing retailer's trademark. The chain, which has ...

Beyoncé's new album is to be called I Am... Sasha Fierce after her stage alter ego. The star justified her alias in a statement ahead of the release of her new LP, to go on sale in the US on November ...

Opinions expressed by Entrepreneur contributors are their own. Kobe Bryant had the Black Mamba, Beyonce has Sasha Fierce, and Eminem has Slim Shady. As silly as it may seem, there is real power in ...

Beyoncé's reinvention as her stage alter ego Sasha Fierce has transformed her look from hot to scorching. She's swapped the glam gowns for more experimental outfits such as futuristic creations by ...

It was August 2006, and Beyoncé Knowles was holding court at Sony’s Hit Factory, doing press for her second solo album, B’Day, and her first Oscar-seeking Hollywood vehicle, Dreamgirls. The film ...