How Kobe Bryant became Black Mamba thanks to pass by Michael Jordan

An ESPN report reveals Nike originally pitched the “Black Mamba” campaign to Michael Jordan in 2003 before Kobe Bryant made it iconic. Explore the stunning what-if scenario that could have reshaped ...
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Kobe Bryant’s “Black Mamba” Nickname’s Unexpected Origin Story Revealed With Michael Jordan Twist

Michael Jordan was originally pitched “Black Mamba” nickname during Air Jordan 19 campaign before it became synonymous with ...

Michael Jordan Turned Down “Black Mamba” Name Before Kobe

Michael Jordan had a chance to use the Black Mamba moniker before it became synonymous with Kobe Bryant's career.

Kobe Bryant and the secret history of the black mamba

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That ...

Nike tried making Michael Jordan Black Mamba before Kobe Bryant, but scrapped it for one key reason

Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

Michael Jordan's Secret Fear Led to Kobe Bryant Becoming the 'Black Mamba'

How Michael Jordan’s secret fear of snakes paved the way for Kobe Bryant to adopt and define the iconic Black Mamba persona.

Jordan Brand Developed Black Mamba Ad Years Before the Snake Was Associated with Kobe Bryant

Michael Jordan was the original “Black Mamba,” according to a new story in ESPN.