Richard Thaler thinks retail investors shouldn't be trading individual stocks, and such trading is more like entertainment ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Learn what a price taker is, see examples in competitive markets like grain and oil, and understand how they differ from price makers in economics.

Organizations around the globe are increasingly using insights from the field of behavioral science to help people make more efficient decisions. Learn from Chicago Booth, a Nobel Prize-winning leader ...

Sure, the book Nudge may have become a cultural phenomenon that ended up selling millions of copies. And, OK, it resulted in hundreds of governments and countless companies around the world adopting ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providers' ability to reach patients through digital platforms (texting, email and chat) ...

Forbes contributors publish independent expert analyses and insights. I am a physician and behavioral scientist at Duke University. I have just given you $78. (I’m a generous guy.) Now I’m giving you ...

Explore corporate citizenship, its five development stages, and real-life examples like Starbucks. Learn how businesses meet ...

This is part of our “Econ Extra Credit” project, where we read an introductory economics textbook provided by the nonprofit Core Econ together with our listeners. Robots are doing their part during ...

A recent story on National Public Radio ( link) gives an overview of a subfield of economics called behavioral economics. Behavioral economics incorporates elements of psychology into economic theory.