This year alone, 29,500 individually designed beer labels have been submitted for approval to the Trade Department’s Tax and Trade Bureau. And every single one of those label designs was approved or ...
A beer label tells consumers more than just what the bottle or can contains (e.g., brewed hops, grain, yeast, and water). Labels inform consumers of important facts like the alcohol content by volume ...
This is a great time to be a beer drinker. With more than 2,000 breweries in operation according to the Brewers Association, consumers have never had such easy access to such diverse styles of beer.
True confession: The first bottle of Black Dog Ale I ever bought wasn’t for the taste or the price or even the reputation. What separated that six-pack from hundreds of others in the 40-foot-long beer ...
What’s in a name? Controversy. The names and images emblazoned on some beer labels have disturbed everyone from consumers to regulators. The beer: Santa’s Little Helper, an imperial stout from Port ...
El Greco, the great painter and architect of the Spanish Renaissance, was gazing at the night sky when he declared, "Art is everywhere you look for it." And, indeed, it is right there in the tranquil ...
Trademark Registrations for Beer Labels: When is the right time to seek federal or state protection?
There are various strategic decisions that go into protecting trademark rights. When will use of the trademark begin? How long has the trademark been in the marketplace? What goods and services will ...
I’ve become an obsessive label-reader. You know the type — you might be one, too. When grocery-shopping, I scour bread labels for the loaf with an extra gram of fiber. I read ingredient lists on ...
A colleague (OK, he’s my boss) recently suggested a column idea, and I swear I’m not following through with it as some sort of loyalty play. The colleague (let’s call him “Matt”) is a craft beer fan ...
This story was originally published on C-Store Dive. To receive daily news and insights, subscribe to our free daily C-Store Dive newsletter. All the right ingredients are coming together to form a ...
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