New B2B disclosures highlight Expedia's supportive product portfolio. Vrbo booking stabilization is a plus to consider. Solid balance sheet, inexpensive valuation, and strong fundamentals make Expedia ...

B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

During the in-studio interview, Abhay Rajaram, Co-CEO of Sendoso, shares how the company is reshaping modern business communication by combining personalization, creativity, and measurable impact ...

The company expects to deploy approximately 50,000 products by the end of 2025, with anticipated growth in the B2B segment in 2026. Schmidt and Kohen both pointed to the upcoming launch of the Turbo ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Forget content: the oft-overlooked king in today’s increasingly complex B2B landscape is the customer. As well as being always – or nearly always – right, the customer is the start and end point of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Hillowe Videos have ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

As the recession takes its toll, marketers are increasingly expected to do more with less. So what can you do? One answer is to segment your customers by the experience they have with you so that you ...