An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.

XPANCEO and JBD are pushing augmented reality toward one of its most ambitious form factors: a display built directly into a ...

The Internet of Things (IoT) is already changing the way we interact with the world. Our devices are smarter, and I envision a future where we can turn on our lights, preheat our ovens, and set our ...

Augmented reality (AR) has emerged as a transformative technology in consumer retail, blending digital content with the physical environment to enrich the shopping journey. Retailers deploy AR to ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

There really can be too much of a good thing, as was made clear by Snapchat’s new commercial touting its augmented reality (AR) capabilities. The ad went viral on Jan. 29, and it’s a lot to take in.

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to reach $13.8 billion this year and grow to $50.9 billion in 2026, according to the ...