"As far as I'm concerned, if something is so complicated that you can't explain it in 10 seconds, then it's probably not worth knowing anyway." That 1995 remark from Calvin, the errant youngster in ...

One effective way to attract attention to your web site, ad or product is by making the venue personally relevant, pleasant, and surprising. These three things enhance consumers' motivation to look at ...

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It seems like marketers are going to extremes these days to attract attention. Consider, for example, the yellow snow campaign that had company logos drawn in yellow colored snow. Charitycounts.com ...