Building on a legacy of workhorse daily trainers, Asics is entering a new tech-driven design era.

Add Yahoo as a preferred source to see more of our stories on Google. Simple construction and a thin, flat sole betray just how old the Mexico 66 is — if the name itself weren’t enough of a hint. The ...

A company best known for running shoes and sportswear wants to get people moving again—and it thinks virtual reality could be a way to do that. Video gaming’s presence in Tokyo caught the eye of one ...

Asics is building on the growth of its fashion label, Onitsuka Tiger, by opening a dedicated shoe factory where every stage of production is handled by local craftspeople. Next up? Beauty and food.

To celebrate the launch of their new apparel line ASICS Tiger are joining forces with Reigning Champ to release a collection of premium athletic wear as well as three styles of the Gel-Lyte III. The ...

Asics Corp. Chairman and CEO Yasuhito Hirota on Monday unveiled plans to open multiple large-scale Onitsuka Tiger stores in Japan within 2026. Back To Top ...