This is the year of testing and innovation in digital advertising. While that may sound exciting, it actually means 2024 will be a difficult – and expensive – time for marketing departments. ASICS, ...

You're having that dream again. The one where you go back in time to pick up all the shoes you've always wanted... like an OG pair of the Asics Saga from this 1992 ad! In another sneaker ad with too ...

Footwear brand ASICS is running out of patience with shoddy viewability measurement. “People still continue to buy nonviewable impressions – it’s just crazy,” said Philip Bryant, senior manager of ...

If you were around in the 1980's and 90's, you know that there were a lot more more major brands, and a lot more competition in the sneaker market than there is now. Advertising was more aggressive ...

ASICS, a Japanese sports performance brand unveiled its latest brand campaign #ChooseToMove. Featuring ASICS India’s Brand Ambassador Tiger Shroff, the campaign builds on the brand’s philosophy of ...

180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch. Other agencies on the Asics global roster include ...