Subscribers who paid $139 a year for Prime Video said Amazon had led them to believe the service would remain ad-free. U.S. District Judge Barbara Jacobs Rothstein in Seattle concluded, however ...

Prime Video now includes ad breaks unless you pay an extra £2.99 each month - something that caused subscribers to launch legal action.

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content ...

Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...

One by one, Netflix, Disney+, Peacock, Paramount+ and Max have added 30- and 60-second commercials in exchange for a slightly lower subscription price. Amazon has turned ads on by default.

A federal judge on Wednesday dismissed a proposed class action over Amazon.com's decision to begin showing commercials on its Prime Video service unless subscribers paid a $2.99 monthly opt-out fee.