Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey. The post How AI agents will reshape every part of ...

AI agents are improving rapidly, and organizations that learn to deploy them responsibly will gain a competitive advantage.

Marketing has always adapted to new platforms and expectations, but 2026 will be different. Today’s marketing teams continue to face the usual pressures: deliver more content, manage more campaigns ...

SmartCompany asked founders which prompts they use to extract from their preferred AI chat tool such as ChatGPT. Here their ...

While no one has it all figured out when it comes to understanding AI, B2B marketers are urged to jump in or risk being left ...

More than eight in 10 retailers have integrated artificial intelligence into their operations to a moderate or large extent, according to a report released Nov. 12 by BRG, formerly known as Berkeley ...

Getting an ROI with AI is not only achievable in 2026, but it will also be mission-critical to remain competitive in the ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.