And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. In the Mad Men pilot, the hero Don Draper (John Hamm) tells ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “Imagine advertising campaigns born not from keywords or ...

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Almost two years have passed since that morning in November when we were first exposed to OpenAI's ChatGPT. We were shocked. Stunned. We played with it and asked it to write songs, and we had fun ...

The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

94% had AI budgets in 2024; 75% to increase spend in 2025 92% say AI literacy will be a must-have skill within 2–4 years 85% report AI is saving teams 4+ hours per week 78% call AI critical to ...

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...