Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S ...

The rise of for-profit colleges and their huge investment in marketing and recruitment has made branding more competitive, too. For-profit University of Phoenix, the nation's largest university, ...

According to the Marketing Forecast website, the 20 million students attending U.S. colleges and universities in fall 2012 wield an estimated $417 billion in spending power. While this demographic is ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

Type “Grantham University” into Yahoo’s search engine, and what appears at the top of the page, above the actual search results, is not a link to Grantham’s home page but an ad for the University of ...