WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV ...
Yahoo Advertising said it will launch Yahoo Backstage, which will give Yahoo demand side platform advertisers a direct path to premium publisher inventory. Yahoo Advertising said more than 100 ...
Yahoo is taking a nearly 25% stake in advertising network Taboola. In exchange for this move, Taboola is becoming Yahoo’s native advertising partner through a 30-year commercial agreement. If you’re ...
NEW YORK--(BUSINESS WIRE)--Yahoo Advertising, the advertising division of Yahoo, today unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining ...
NEW YORK--(BUSINESS WIRE)--Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With ...
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