A new study published in Marketing Science has found that some of the most widely considered online advertising safety and ...

The 1950s were a time of poodle skirts, sock hops, and an endless supply of optimism. But behind the cheerful facade, a peculiar phenomenon was happening in the advertising world. Women, it seemed, ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...