Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud ...

Adobe Inc. today introduced a new cloud service that can help companies find opportunities to improve their applications and websites. The service, Adobe Product Analytics, joins the software maker’s ...

Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution. It follows the ...

Adobe is set to acquire the brand visibility platform Semrush for $1.9 billion to enhance its customer experience solutions ...

Adobe on Thursday unveiled new voice analytics capabilities in Adobe Analytics Cloud designed to help brands personalize customer experiences and drive loyalty via voice-based interfaces. Using ...