Nike just made this year’s Air Max Day even better for sneakerheads. The Swoosh unveiled today the Adapt Auto Max, an innovative shoe that the company said channels “the DNA of Tinker Hatfield’s ...

This may be fairly controversial to say, but Nike Japan’s upcoming release of the Nike Adapt BB 2.0 in the Back to the Future II inspired MAG colorway is every bit an improvement on the original.

For the past three years, a team inside Nike has been working on a shoe that could change the trajectory of the company. It’s the most-tested piece of footwear Nike has ever released. Athletes, ...

People’s love for tie-dye isn’t going away anytime soon. For fans of the trend, Nike has a shoe they’re sure to love before the end of the week. Nike is set to deliver the eye-catching Adapt BB 2.0 ...

The future is female — unless you happen to be Nike, that is. The shoe, announced Jan. 15 and available for purchase starting Feb. 17, offers everything you never needed in a pair of kicks. According ...

It's 2020 and tie-dye is everywhere. Nike says these Adapt BBs are designed to "inspire the culture of the game through the power of color and innovation." And when you think about it, these tie-dye ...

I think we’re all aware that Nike wants to make self-tying shoes really, finally, happen. The world’s top shoe brand seems to think shoes you don’t have to lace up are the future. … And after testing ...

Back in December of last year, Nike revealed during its quarterly earnings call that it was getting ready to introduce a $350 self-lacing basketball shoe. Ever since, sneakerheads have been highly ...

It was exactly a month ago that Nike took the wraps off of Adapt BB, its latest pair of shoes with power laces, and now the company is finally ready to bring them to the masses. The Adapt BB will ...

We knew they were coming, but Nike has officially introduced its first self-lacing basketball shoes, the Adapt BB. These new sneakers are designed to provide a "truly customized fit for every ...

The buggy update was released just days after the shoe’s launch last week and appears to be preventing the footwear from pairing with Nike’s app, which controls the shoe’s tightening mechanism. It’s ...