The first image in Otsuka and Lundbeck’s new Abilify Maintena TV commercial is a close-up shot of a bipolar I patient’s hands. Her wedding ring and French-manicured nails are front and center as she ...

Who doesn’t laugh at drug commercials with their before-and-after scenes of life-changing improvements accompanied by numerous terrifying side effects? But these drug ads continue because they work.

Bristol-Myers Squibb is cutting around 480 jobs in its salesforce after handing US marketing rights to schizophrenia blockbuster Abilify back to Otsuka Pharmaceuticals. Abilify (aripiprazole) was ...