Yesterday, Ikea released a new digital ad spot–and it’s not the jaunty 30-second video you may have (reasonably) expected. Instead, the commercial is 25 minutes long, and a large portion of it ...

IKEA is delving into the world of ASMR. The company released a 25-minute ad touting its dorm room collection on Tuesday, but there's a twist: the clip is also an ASMR wonderland featuring a ...

The internet can be a great yet strange place sometimes with constant trends and new developments. If you've ever gone down a late-night Youtube rabbit-hole there's a big chance that you've stumbled ...

Put on your headphones and get ready to take a 25-minute ride to chill town, because the newest player in the YouTube ASMR genre is here: Ikea. Ikea’s latest ads are part of a campaign called “Oddly ...

YouTube is teeming with expertly made ASMR videos by so-called 'ASMRtists' (props to whoever coined that one), which we'd urge you to check out, but before you do, block out 25 minutes to watch IKEA's ...

The flat-pack furniture giant has jumped on the ASMR badwagon, releasing a 25-minute ad for bedroom furniture that is so relaxing you may be comatose by the end of it. ASMR — which stands for ...

Is shopping at IKEA the most stressful way to spend your free time? Not anymore. The flat-pack furniture giant has jumped on the ASMR bandwagon, releasing a 25-minute ad for bedroom furniture that is ...

Why we care: Shhhhhhh. Let’s talk very quietly. Getting ready to head back to the classroom can be stressful, so Ikea and Ogilvy decided to jump on the ASMR bandwagon and serve students up with a ...