Valve Cracks Down By Banning Steam Games With Ads

Valve clarifies ban on in-game advertising on Steam
While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not welcome on the platform. "Developers should not utilize paid advertising as a business model in their game,
Valve is Cracking Down on Steam Games With Forced Advertising
Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the platform.
Valve Seemingly Bans All Steam Games That Require Watching Advertisements To Play
Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these rules may have already existed, and that Valve has merely created a dedicated page on Steamworks to clarify this policy.
Valve Bans Forced In-Game Ads From All Steam Titles
Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and are “appropriate within the context of the game.”
Valve bans all Steam games that force players to watch advertisements
Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game
Valve Has Now Banned Games on Steam That Require Players to Watch Paid Advertising
Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.
Valve Bans Forced Advertisements and Advertising-Based Business Models on Steam
Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising.
Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.
Valve issues platform-wide ban for any games that force advertising
Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on in-game advertising.
Valve Bans Titles With Obligatory In-Game Ads From Steam
Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out, as are titles that offer rewards for engaging with ads.
Valve has taken further steps to ban exploitative game mechanics
Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox
Steam makes its ban on games that rely on in-game ads even more explicit, so no 'watch this to continue playing' stuff will be making its way to our PCs
New page, old policy.
Valve Bans All Steam Games Forcing Players to Watch In-Game Advertisements
Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.