Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their reputations.

OpenAI just dropped a slick $14-million Super Bowl ad extolling the virtues of AI tech—but none of the content was made by AI. Here's why.

• Uber Eats and Instacart took similar tacks, brings out a multitude of products and characters all in the name of showing how many things you can buy using their products. Uber Eats aligns football and food while Instacart brings back products and characters from previous big games.

Artificial intelligence is set to show up in a big way during today’s Super Bowl ads, either as a technology product to be hyped or as an au courant theme in commercials for unrelated products. Ads ar

The return to the safe, nostalgic ground of Clydesdales in abundance and nary a transgender influencer in sight embodies the trend for advertisers at this year's game: lean on celebrities, humor and American true grit.

We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the As everyone tuned in to watch the Super Bowl,