Hyatt taps tech from the startup Way to streamline booking of experiences like cabanas across hotels while earning loyalty ...

The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and ...

Restaurants can choose from visit-based or spend-based rewards programs, and customers can accrue points across multiple ...

Alaska Airlines has launched its much-anticipated joint loyalty program with Hawaiian Airlines, Atmos Rewards. (Note that the ...

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

Consumers expect that loyalty to reflect their personal preferences, behaviors and values,’ Jeff Hoover of Paytronix says at ...

Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

Beginning August 25th through August 29th, SkyMiles members and Delta employees can vote using the Fly Delta App for one of ...

A great loyalty program truly takes into account its customers’ needs, thought processes and purchase habits works in any vertical.

If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ while—and yours.