About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta is ramping up its AI-driven pricing strategy. According to Fortune magazine, the Atlanta-based airline aims to boost ...

The world’s largest airlines could soon be selling business class tickets which strip out some standard perks in exchange for ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.

United Airlines and Delta Air Lines have each dropped hints about unbundling their premium cabins, which could mean extra ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Delta Air Lines could be adding a basic version of its higher-end fares, and teased a growing number of premium seats in the ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved. In a move that aims to shake up the traditional approach to airline pricing, Delta ...

Delta and United have benefitted from an emphasis on premium travel and international trip demand. For United Airlines CEO ...