Disney's profit and revenue climbed in its fiscal third quarter based on the strength of the entertainment company's streaming service and domestic theme parks.

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself as linear TV declines.

This week’s expanded deals with the NFL and a new partnership with WWE provides ESPN the more inventory and offerings, which it hopes will bolster the company in a landscape that is divided among cable, satellite and streaming.