Delta to expand its AI ticket pricing model
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B-52, Delta and regional jet
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Delta Air Lines is revolutionizing how it prices tickets by using artificial intelligence to pinpoint the maximum amount each traveler is willing to pay. According to The Verge, the airline, which tested this technology on a small scale last year,
Delta Air Lines Inc. is facing scrutiny from U.S. lawmakers over its plans to use artificial intelligence for setting ticket prices.
Delta Air Lines, based in Atlanta, agreed to pay $8.1 million to settle claims related to a payroll program started during the COVID-19 pandemic.
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Delta has worked with Fetcherr for over a year. During a November 2024 Investor Day presentation, Hauenstein described the AI as a “super analyst” that works “24 hours a day, 7 days a week” to determine prices in real-time, calling the results “amazingly favorable.”
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The Points Guy on MSNYour next Delta Air Lines fare might be priced by AI: Here's what that means
Delta Air Lines is taking dynamic pricing to the next level. This week, the Atlanta-based carrier said it hopes to use artificial intelligence to influence pricing on about a fifth of its domestic flights by the end of 2025. That would represent a sharp increase in the airline's use of AI in dictating the price passengers pay to fly.
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