Delta Air Lines, based in Atlanta, agreed to pay $8.1 million to settle claims related to a payroll program started during ...

Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved. In a move that aims to shake up the traditional approach to airline pricing, Delta ...

In the latest sign that we're living in a late-stage capitalist hellscape, US airline Delta is looking to harness the power ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

We will have a price that’s available on that flight, on that time, to you, the individual,” Delta president Glen Hauenstein ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.