The Netflix series tells the dramatic story of the rise and fall of Belle Gibson, a wellness influencer who faked having terminal cancer.

In Apple Cider Vinegar, Hek is the PR crisis manager Belle hires after her fraud is exposed. In real life, Belle Gibson was helped by crisis manager Alex Twomey (now known as Titus O'Reily), although he worked pro bono — and doesn't appear to have anything else in common with the fictional character Hek.

Apple Cider Vinegar on Netflix tells the story of Instagram scammer, Belle Gibson. Right from the outset it’s honest that the show is a depiction of her lies. So given it’s a misty subject as it is, you’re probably wondering which parts of it are real and which aren’t.

This four-episode series explores the rise and fall of LuLaRoe, an infamous clothing company accused of running a pyramid scheme. The entertaining series features interviews from LuLaRoe founders DeAnne Brady and Mark Stidham as well as former employees and sellers.

Blogger Belle Gibson still hasn’t faced justice - Influencer Belle Gibson is yet to settle hefty fines she was ordered to pay in 2017

In one case, black salve corroded a man’s whole nose. It had to be amputated. In 2018, an Australian woman called Helen Lawson was told by an unqualified healer that covering her abdomen with black salve would somehow cure her ovarian cancer. She developed terrible injuries and then died.

While social media’s relationship with the wellness industry is commonplace at this point, Apple Cider Vinegar situates itself in the early 2010s, at a time where influencers were just beginning to realize the type of career heights they could attain just by telling heightened versions of their own stories online.

Why do so many people follow wellness influencers, even if they don’t have many or any qualifications? It makes sense with the gaps in health care, doctors say.